Dockside Green

In 2005, Haig Armen was commissioned to develop an identity, advertising strategy and sales centre for large real estate developments in Victoria. Haig developed a brand for the project and applied this visual identity to all the marketing collateral and advertising campaigns.

Haig developed a simple, contemporary wordmark for the overall brand with a series of graphic symbols that represent each of the 10 buildings in the district. Names such as Synergy and Balance reflected the principles of the development and conveyed the projects eco-friendly brand.

Aboriginal Sports Hall of Fame site for 2010 Olympics