Marketing Wahaca

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While cruising the streets of London I was approached by a smart looking guy offering me the chance to grow my own jalapeno peppers at home. He handed me a small pink package, that looked a bit like a book of matches. Inside were five chilli-pepper seeds, with instructions on how to plant them. As I accepted this gift, I was told about the new healthy Mexican seafood restaurant that had just opened nearby.


Such a simple idea  yet so effective. I wish I had the time to pay the place a visit; if their food is as good as their marketing, they’ll do well.

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